This is a topic that might not be news for everybody, but has been present in a lot of designer's conversations for the past couple of months. A lot of people don't even mind it, and the perfect example of that, was a lady drinking Pepsi from one of the new bottles the other day. I hadn't seen the logo, or one of the new bottles in front of me yet, so my first reaction was to ask her, "What do you think about the new logo?". At the moment it felt odd, but not everybody pays direct attention for brand changes, but her answer was, "Oh, I didn't even notice"
My personal view, is obviously that brand is the face of the company. We designers always have different opinions when a brand change this big happens, but I think the real importance lies in the general public. I have read numerous amounts of opinions about the subject, and they range from acceptance, to criticism, to complete dislike.
I personally think that the new logo is a huge trendy mistake. Then again, I feel the same way about the AT&T and Xerox new brands. To me it looks like everything is being geared towards trends, and everything looks just too web 2.0 for my liking.
When a logo is as brilliant as the old Xerox logo, or has lasted as long as the old AT&T logo, it's already proven. It means that whatever the logo has, it's working. Why get rid of that? Why get rid of such strong, proven designs, to replace it with something completely new? I mean, I do believe in renewal, I've been praying for Google to change their logo for the longest time, although I have to hand it to them, with such a horrible logo, they have built a company with one of the most iconic brands (ewgh! anyway).
3 comments:
I like it. I like when people fuck with things that work. I don't like when people say that things should stay the way they are because they've worked in the past.
I think when people say that things should stay the same that's just a metaphor for being afraid of death.
I believe that if things have no fear of how long they will last then they have more meaning. I like feeling that I'm in a modern and changing world.
I do like change, but change with improvement. I have a modern mindset, I love modernism as a whole. And while I do respect the cleanliness and simplicity of their new choice, I just see it as "trendy". Again, I like trends too, but for a corporate representation, being as important as Pepsi, I do not think that the current choice is better than any of the ones used in the past century. The one I feel to be the strongest is the 1973 version of their logo. It is a personal view though.
I have to admit, it is CUTE! But it still doesn't make me want to drink Pepsi. Which is probably why they decided to change the logo, sales must be going down and they have to seem more appealing.
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