This videos express the process and the powerful significance behind a brand.

This guy has a really powerful style. His illustrations are very freehanded and his design is clean and crisp. Go check out his work!

Some motion graphics and such that I thought were interesting.

Earlier I was reading about a company on the HOW Magazine website. The description it had about the company, didn't really have a web address, so I 'Googled' the name, and came across another website, with a similar (almost identical) name. After carefully browsing for at least 3 minutes (3 minutes, web = 2 hours, physical), I realized that the company I was searching for wasn't that one. Their beautiful work kept me there.

This is a tutorial on grids. I've heard of grids since forever so I've been trying to find a good tutorial. This website www.thegridsystem.org has a lot of good information on how to go about using grids in your print layouts.

This is a topic that might not be news for everybody, but has been present in a lot of designer's conversations for the past couple of months. A lot of people don't even mind it, and the perfect example of that, was a lady drinking Pepsi from one of the new bottles the other day. I hadn't seen the logo, or one of the new bottles in front of me yet, so my first reaction was to ask her, "What do you think about the new logo?". At the moment it felt odd, but not everybody pays direct attention for brand changes, but her answer was, "Oh, I didn't even notice"
My personal view, is obviously that brand is the face of the company. We designers always have different opinions when a brand change this big happens, but I think the real importance lies in the general public. I have read numerous amounts of opinions about the subject, and they range from acceptance, to criticism, to complete dislike.
I personally think that the new logo is a huge trendy mistake. Then again, I feel the same way about the AT&T and Xerox new brands. To me it looks like everything is being geared towards trends, and everything looks just too web 2.0 for my liking.
When a logo is as brilliant as the old Xerox logo, or has lasted as long as the old AT&T logo, it's already proven. It means that whatever the logo has, it's working. Why get rid of that? Why get rid of such strong, proven designs, to replace it with something completely new? I mean, I do believe in renewal, I've been praying for Google to change their logo for the longest time, although I have to hand it to them, with such a horrible logo, they have built a company with one of the most iconic brands (ewgh! anyway).

My personal favorite is the 1973 version of the Pepsi logo. I just love you they the whole logo is composed of graphic shapes, and is is being held together by just negative space. The negative space seems almost phisical, when in fact the shapes are just floating.

Laundry! Reel from Laundry! on Vimeo.

I have been working on a couple of new projects, touching up and finalizing our portfolios for the launch of DismantledDesign.com. Original photography by Jerico Angeles.

Amazing concepts utilizing multiple exposures. Great experimentation with type. Really clean, but with really strong grain.