Syfy Brand Idents Compilation from Proud Creative on Vimeo.

I am calling all designers, photographers, copywriters and illustrators! I am looking to start an online magazine with general creative content. All of you interested, potential collaborates, please email me at contact@albertoorsini.com so I can send you a proposition with the scope of what I want to create. All types of artists welcome.

Please follow this link to view the actual example:

This videos express the process and the powerful significance behind a brand.

This guy has a really powerful style. His illustrations are very freehanded and his design is clean and crisp. Go check out his work!

This is a topic that might not be news for everybody, but has been present in a lot of designer's conversations for the past couple of months. A lot of people don't even mind it, and the perfect example of that, was a lady drinking Pepsi from one of the new bottles the other day. I hadn't seen the logo, or one of the new bottles in front of me yet, so my first reaction was to ask her, "What do you think about the new logo?". At the moment it felt odd, but not everybody pays direct attention for brand changes, but her answer was, "Oh, I didn't even notice"
My personal view, is obviously that brand is the face of the company. We designers always have different opinions when a brand change this big happens, but I think the real importance lies in the general public. I have read numerous amounts of opinions about the subject, and they range from acceptance, to criticism, to complete dislike.
I personally think that the new logo is a huge trendy mistake. Then again, I feel the same way about the AT&T and Xerox new brands. To me it looks like everything is being geared towards trends, and everything looks just too web 2.0 for my liking.
When a logo is as brilliant as the old Xerox logo, or has lasted as long as the old AT&T logo, it's already proven. It means that whatever the logo has, it's working. Why get rid of that? Why get rid of such strong, proven designs, to replace it with something completely new? I mean, I do believe in renewal, I've been praying for Google to change their logo for the longest time, although I have to hand it to them, with such a horrible logo, they have built a company with one of the most iconic brands (ewgh! anyway).

My personal favorite is the 1973 version of the Pepsi logo. I just love you they the whole logo is composed of graphic shapes, and is is being held together by just negative space. The negative space seems almost phisical, when in fact the shapes are just floating.

Laundry! Reel from Laundry! on Vimeo.

To understand the simple concept of modern, I mean, modernism as a movement in design, it is not an easy task.

This is just beautiful work. It really gets my gears going and makes me wonder what I could create with cool materials such as these. 

Website: multistorey.com

If I were to believe that everything and everyone in this life has a purpose, I would say that these people are meant to design. If you look closely, you will see the difference, at least that's my personal opinion, between something done merely for a client, and something done out of pure passion and inspiration for design. Our nirvana as artists, that's where I want to get. People like this make me feel small, a small designer in a little corner craving for potential. It might sound negative, but the truth of the matter is that it makes me desire more than just design, it makes me desire the level of complexity of thought, the ease of concept and the magnificent execution that they have. Wait for me M/M Paris, you know it takes time to climb, but I am on my way. Who wants to join?

Website: thinkdust.com