This is a brand for a furniture designer. I really wanted to emphasize on the ampersand as it is a merge between to minds in conceptualization. Orsa (bear) is for Orsini and Ragin (wise advice) is for Ramirez. :)

Syfy Brand Idents Compilation from Proud Creative on Vimeo.

THIS IS A WORK IN PROGRESS!

It seems that everybody is feeling the need to freshen up their brand now a days. We've seen it with big corporations such as AT&T and Xerox. The time has come for MSN to re-analyze their brand, and so they did. I still haven't drawn any conclusions as to how I feel about this one. In one hand, I do like the new typography a lot better, I am not a fan of italic logos. I am still trying to figure out why a butterfly...

This photos are not really good. I will get some good ones and re–post. Here is an example in the meantime though.

This videos express the process and the powerful significance behind a brand.

This is a topic that might not be news for everybody, but has been present in a lot of designer's conversations for the past couple of months. A lot of people don't even mind it, and the perfect example of that, was a lady drinking Pepsi from one of the new bottles the other day. I hadn't seen the logo, or one of the new bottles in front of me yet, so my first reaction was to ask her, "What do you think about the new logo?". At the moment it felt odd, but not everybody pays direct attention for brand changes, but her answer was, "Oh, I didn't even notice"
My personal view, is obviously that brand is the face of the company. We designers always have different opinions when a brand change this big happens, but I think the real importance lies in the general public. I have read numerous amounts of opinions about the subject, and they range from acceptance, to criticism, to complete dislike.
I personally think that the new logo is a huge trendy mistake. Then again, I feel the same way about the AT&T and Xerox new brands. To me it looks like everything is being geared towards trends, and everything looks just too web 2.0 for my liking.
When a logo is as brilliant as the old Xerox logo, or has lasted as long as the old AT&T logo, it's already proven. It means that whatever the logo has, it's working. Why get rid of that? Why get rid of such strong, proven designs, to replace it with something completely new? I mean, I do believe in renewal, I've been praying for Google to change their logo for the longest time, although I have to hand it to them, with such a horrible logo, they have built a company with one of the most iconic brands (ewgh! anyway).

My personal favorite is the 1973 version of the Pepsi logo. I just love you they the whole logo is composed of graphic shapes, and is is being held together by just negative space. The negative space seems almost phisical, when in fact the shapes are just floating.

To understand the simple concept of modern, I mean, modernism as a movement in design, it is not an easy task.

This is just beautiful work. It really gets my gears going and makes me wonder what I could create with cool materials such as these. 

Website: multistorey.com

Website: thinkdust.com

Website: graffictraffic.net

Website: thirteen.co.uk

This guy is one of my biggest inspirations. Just by looking at all the propaganda that they did for the 1968 Mexico olympics based on this design, you can tell how much of a genius design it is.

Really simple layout. The artwork is simply amazing.

Website: seadesign.co.uk