This is a brand for a furniture designer. I really wanted to emphasize on the ampersand as it is a merge between to minds in conceptualization. Orsa (bear) is for Orsini and Ragin (wise advice) is for Ramirez. :)

I just had to re-share this.

Celebrating 20 years of creative greatness with Photoshop. The truth is that I started using the program really late, on their Photoshop 7.0 release. Since then, I have used all versions of the program. It is great, however, to read about the features and when they were released. Follow the link to read more.

Here's a look at what I've been producing lately. This was created for our studio open house on the Fat Village in Fort Lauderdale, Florida. We had a really successful night with a lot of visits to the studio and great music.

Syfy Brand Idents Compilation from Proud Creative on Vimeo.

THIS IS A WORK IN PROGRESS!

This guy never ceases to amaze me. Scott Hansen was a great inspiration for me through college, both as a designer, and musically with his DJ alter ego Tycho. Even though I have shifted in styles, his artwork always strikes me and leaves me in awe. I haven't had the opportunity or time to follow his blog like I used to, nor listened to his newest tracks. I am sure they are amazing, judging by the ones from the past.

This photos are not really good. I will get some good ones and re–post. Here is an example in the meantime though.

Wow, this guys is insane. I really want to be producing stuff of this caliber. I feel that I've let myself go being so busy all the time. I have to get my motivation back and start working on new stuff.

Neuefoto is a company formed by my 2 amazingly talented friends Jerico Angeles and Stefani Alpizar. Their talent defies their youth, but their creativity and freshness confirms it. Take a peek at their new, recently (and continuously) updated portfolio. 

Please follow this link to view the actual example:

This videos express the process and the powerful significance behind a brand.

This guy has a really powerful style. His illustrations are very freehanded and his design is clean and crisp. Go check out his work!

Some motion graphics and such that I thought were interesting.

This is a tutorial on grids. I've heard of grids since forever so I've been trying to find a good tutorial. This website www.thegridsystem.org has a lot of good information on how to go about using grids in your print layouts.

This is a topic that might not be news for everybody, but has been present in a lot of designer's conversations for the past couple of months. A lot of people don't even mind it, and the perfect example of that, was a lady drinking Pepsi from one of the new bottles the other day. I hadn't seen the logo, or one of the new bottles in front of me yet, so my first reaction was to ask her, "What do you think about the new logo?". At the moment it felt odd, but not everybody pays direct attention for brand changes, but her answer was, "Oh, I didn't even notice"
My personal view, is obviously that brand is the face of the company. We designers always have different opinions when a brand change this big happens, but I think the real importance lies in the general public. I have read numerous amounts of opinions about the subject, and they range from acceptance, to criticism, to complete dislike.
I personally think that the new logo is a huge trendy mistake. Then again, I feel the same way about the AT&T and Xerox new brands. To me it looks like everything is being geared towards trends, and everything looks just too web 2.0 for my liking.
When a logo is as brilliant as the old Xerox logo, or has lasted as long as the old AT&T logo, it's already proven. It means that whatever the logo has, it's working. Why get rid of that? Why get rid of such strong, proven designs, to replace it with something completely new? I mean, I do believe in renewal, I've been praying for Google to change their logo for the longest time, although I have to hand it to them, with such a horrible logo, they have built a company with one of the most iconic brands (ewgh! anyway).

My personal favorite is the 1973 version of the Pepsi logo. I just love you they the whole logo is composed of graphic shapes, and is is being held together by just negative space. The negative space seems almost phisical, when in fact the shapes are just floating.